During the June 11 2012 press conference at Apple’s annual Worldwide Developers Conference, the company unveiled their new MacBook Pro and MacBook Air models for the next generation. These exciting new models have several new features of great benefit to consumers. This includes easy to use features, improvements to speed, power and storage, along with an all new display and camera that is not only far beyond the competitions current offerings, but their own as well.
The current MacBook Air is what Apple Senior Vice President of Worldwide Marketing Phil Schiller claims is the model of laptop “everyone is trying to copy.” The top of the line model lived up to that with its 256GB flash storage, a 1.7GHz dual-core i5 processor and 4GB of RAM. The next generation doubles on this performance in most ways, and is up to 60% faster. The top of the line model is available with 512GB of flash storage, a 2.0GHz dual-core i7 processor and 8GB of RAM. All of these numbers translate to you being able to do your work, send your emails, and watch your movies quicker, easier, and with minimal delay.
Another major upgrade to the next MacBook Air is the Intel Ivy Bridge chip. This new chip will be of benefit to consumers as it provides up to a 15% increase in CPU performance, and up to a 68% increase in integrated GPU performance. This all comes down to you being able to do more at once, making you more productive and efficient. These upgrades will be powering the new 720p camera for FaceTime, and to display your information, movies, and projects on a high-resolution display that is equivalent to the previous generation’s next best display. Meaning the 11 inch model for this generation is equal to the last 13-inch model, and the new 13 inch is equal to a typical 15-inch notebook in terms of resolution. With all these useful upgrades it’s hard to believe that this is being offered for less than the last model’s initial price. The base model 11-inch is $1029, and the top of the line 13-inch is $1529.
The updates to the new MacBook Pro are immediately noticeable before you even open it up. It is now much thinner at 0.71 inches (25% thinner than the last model), nearly the same as a MacBook Air. Picking it up you’ll notice it is now 4.46 pounds (the last model is 5.6 pounds), meaning it is even easier to carry around all day while taking up less space. Once you open it you will find the most stunning display available on any laptop: a Retina display with 5.1 million pixels. Four times the number of pixels on a traditional display. Phil Schiller referred to it saying that “the pixels are so small that your retina cannot discern them.” You just may be unable to tell if you’re looking at a computer screen or through a window into real life. It is also the first notebook to include two Thunderbolt ports, two USB 3 ports, and an HDMI port, you will have tremendous flexibility to connect to multiple external displays like your HDTV and other high performance devices.
The offerings from Apple at this year’s WWDC were no small upgrades. From the performance upgrades to the MacBook Air, to the display on the MacBook Pro and its new connectability, this was a major move from the most exciting and innovative computer company on the market. Phil Schiller went as far as to say that the new MacBook Pro is the “Best computer ever made.” If that seems hard to believe then at the very least it is tough to ignore that the new MacBook Pro and MacBook Air are now capable of desktop performance in a laptop size.